OVERVIEW
001
Project
Overview
Hev "N" Lee Healing is a thoughtfully designed website that connects individuals seeking holistic healing solutions with Lee, a practitioner offering services such as Reiki, Reflexology, and Feng Shui.
The platform provides a peaceful, welcoming space where clients can learn about the healing practices offered and book sessions with ease, bringing balance and well-being to their lives.
Problem
In today’s fast-paced, high-stress world, many individuals are seeking alternative ways to heal and reconnect with themselves—but often struggle to find trustworthy, accessible, and personalized holistic care. Traditional healthcare systems tend to overlook the importance of energetic and spiritual well-being, leaving people feeling out of balance and unsupported.
Although practices like Reiki, Reflexology, and Feng Shui have gained recognition, the lack of centralized, welcoming platforms makes it difficult for individuals to discover and book reliable holistic services. This disconnect between intention and access creates barriers for those on a healing journey, preventing them from receiving the care they need to restore harmony in their lives.
Final Designs &
Solutions
Over the course of one month, I collaborated closely with the key stakeholder to understand both the business goals and personal style behind the brand. Together, we created a calm, intuitive platform that reflects Lee’s unique healing approach. The site clearly communicates the benefits of Reiki, Reflexology, and Feng Shui, making it easy for visitors to explore services and book sessions with ease and confidence.
Hev "N" Lee Healing
Clean UX/UI Design
The website features a calming, user-friendly design that gently guides visitors through the experience. Users can easily contact Lee, book services, and learn more about holistic healing—all in just a few clicks.
Hev "N" Lee Healing
Service Pages That Inform & Convert
Each service page is thoughtfully structured to explain what the service is, who it’s for, and how it helps. Visitors can confidently explore offerings like Reiki, Reflexology, and Feng Shui, then seamlessly book a session online.
Hev "N" Lee Healing
Aligned Brand Experience
From the typography and color palette to the tone of voice, every element of the website was designed to reflect Lee’s grounded, healing energy. It’s a space that feels personal, peaceful, and aligned with the values of holistic care.
DISCOVER
002
Discover
Phase
Conduct research and gather insights to understand user needs, challenges, and opportunities.
User Research Plan
To gain insight into how people discover and engage with holistic wellness services, I conducted five in-depth interviews with individuals interested in alternative healing. These conversations uncovered common pain points with traditional healthcare, key decision factors when choosing a holistic practitioner, and preferences around booking and digital engagement. After developing the website, I shared the final version with participants and conducted a follow-up survey to assess the platform’s overall effectiveness, usability, and clarity in communicating the services offered.
80%
Percentage of participants said they found it difficult to differentiate between holistic services online.
Many felt overwhelmed by vague or overly spiritual language. One participant noted, "I just want to understand what Reiki is and whether it’s right for me—without having to decode it."
60%
Reported they wanted more transparency and professionalism in holistic websites.
Respondents said they were more likely to book if the site clearly explained the practitioner’s background, what to expect in a session, and pricing. One user mentioned, "If I can’t find answers easily, I’m not going to book.
90%
Said they prefer a peaceful, calming online experience that reflects the healing journey.
Participants emphasized the importance of intuitive design that made them feel at ease. As one respondent shared, "The energy of the site tells me a lot about the person behind it.
STYLE GUIDE
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Style
Guide
This guide outlines the core principles behind the visual and experiential design of the Hev "N" Lee Healing brand. It covers the foundation for all digital interfaces, print materials, and promotional assets.
The purpose of this deck is to showcase the strategic thinking and inspiration that shaped the design system, ensuring consistency and alignment across all brand touchpoints.