OVERVIEW
001
Project
Overview
Local is a mobile application that connects travelers with handpicked locals who match their interests and goals, turning every trip into a personalized adventure. Skip tourist traps, get insider tips, and explore hidden gems like a true local.
Problem
In a world forever changed by COVID-19, travelers aren’t just looking for another picture-perfect landmark—they want real, meaningful experiences. They crave the thrill of discovering a tucked-away café where locals gather, the joy of learning a city’s history from the people who live it, and the excitement of stumbling upon hidden gems that don’t make it onto the usual “Top 10” lists.
But let’s be real—hours of research can still lead to tourist traps, while the best experiences stay out of reach. Without accessible, trustworthy guidance, truly immersing in a new culture feels nearly impossible.
Final Designs &
Solutions
Over two weeks, I designed the Local experience, creating an intuitive platform that helps travelers connect with handpicked locals. Users can select or get paired with a local who matches their interests, explore a map full of local recommendations, view reviews, and book experiences directly within the app—making authentic travel effortless and immersive.
Local Feature
Local Pairing
80% of travelers agree that local recommendations provide the best experiences. With Local, users can connect with handpicked locals who match their interests. They can explore detailed profiles showcasing who the local is, their interests, and their top recommendations, making it easy to find the perfect match for an authentic and personalized travel experience.
Local Feature
Local Map
Giving users a robust filtering system helps them find exactly what they need. With Local's interactive map, travelers can easily sort by interests and discover nearby spots, whether it's a hidden café or a local favorite, ensuring a more personalized experience.
Local Feature
Easy Onboarding
We make it simple for travelers to get started. Local’s easy onboarding quickly explains what the app can do and how to use it, allowing users to take full advantage of personalized recommendations, local pairings, and interactive maps—so they can start exploring with confidence.
Local Feature
Trust Factors
We want users to feel completely comfortable booking and exploring with Local. Travelers can create their own profiles, connect with verified locals, and browse detailed reviews to make informed decisions. With local badges, an approval system, and consistent user feedback, we ensure an honest and trustworthy platform, helping users feel confident in every experience they book.
DISCOVER
002
Discover
Phase
Conduct research and gather insights to understand user needs, challenges, and opportunities.
Market Research
How do travelers research their trips?
Approximately 75% of travelers use search engines, meta travel websites, and social media platforms to gather information and explore options for their trips. (Expedia)
What experiences do travelers look forward to?
There is a strong desire for experiences that locals enjoy, with 68% of travelers expressing this preference, indicating a shift towards genuine cultural immersion. (Skift Research)
What factors contribute to a successful and fulfilling travel experience?
According to a Booking.com survey, 66% of travelers seek experiences that are representative of the local culture, and 59% aim to leave the places they visit better than when they arrived, highlighting a strong desire for authentic and sustainable travel experiences. (Hotel Business)
User Research Plan
We explored how modern travelers make decisions by conducting five in-depth interviews on their motivations, research habits, and expectations. Insights from these interviews shaped a survey of eight participants, helping us identify key trends in travel planning.
Travelers Prioritize Experiences Over Logistics
Most participants focus on cultural immersion, food experiences, and adventure rather than just visiting popular tourist attractions.
Booking Decisions Are Influenced by Safety, Cost, and Reviews
Safety concerns, affordability, and recommendations from friends or online reviews play a significant role in destination and accommodation choices.
Balance Between Planning and Spontaneity Is Essential
While some travelers prefer structured itineraries, many enjoy a mix of planned activities and flexibility to explore spontaneously.
LOW FI & MID FI SKETCHES
003
Define
Phase
I sketched low-fidelity and mid-fidelity wireframes, refining the user flows and layout to improve navigation and usability. To validate the design, I conducted usability testing, gathering feedback to identify pain points and make necessary adjustments before moving into high-fidelity designs.
Usability testing findings & iterations
I conducted a small usability test with 4 individuals. I was looking to test clarity, completion and comprehension of the different features.
Before
The Star Symbol did not match what users identify as “saved” places
After
Taking user feedback, I changed the “saved locations” to “hearted locations” with a symbol that is easily identifiable and resonates more with users.
Before
The current layout and information made it difficult for users to feel confident in their selections.
After
The new clean layout introduces prompts that help users feel more confident in selecting a place that meets their needs.
Before
The previous splash screen made it difficult for users to understand and trust the app's value.
After
The new splash screen clearly communicates what Local offers while building trust and confidence by featuring user reviews.
Before
Before, the application would pair you with a local based on your selected preferences.
After
User feedback revealed a need and interest in exploring more locals in the area and having the choice to select different ones.
DESIGN SYSTEM
004
Design
System
I created a comprehensive design system that goes beyond what is used in the final design. I built this following WCAG AA accessibility guidelines
FINAL DESIGN
005
Final Design &
Solution
The final design delivers a well-thought-out, intuitive user flow, making it easy for travelers to navigate, connect with locals, and book unique experiences. Testing and iteration ensured a seamless and accessible experience.