I create simple solutions for complex challenges.
I’m a versatile creative strategist & designer who loves turning ideas into meaningful experiences.
LAUNCHED
(COMING SOON) As Lead Designer and Strategist, I led the redesign of Walmart’s 2025 Holiday Digital Gifting Experience (Tier A), transforming over 18 pages to inspire and guide customers to the perfect gift. I oversaw the full user experience, from interaction design and layout to content flow and usability.
LEARN MORE
LAUNCHED
I led Walmart’s 2025 Father’s Day Digital Gifting Experience as Lead Designer and Strategist, redesigning a two-page journey that made it easier for customers to discover the perfect gifts. My approach was informed by research on customer behavior and gifting trends, shaping a seamless, user-first experience.
LEARN MORE
LAUNCHED
I led the design and build of Walmart’s Commercial Appliances experience, reimagining how products and cross-merchandising opportunities are presented online. Using research, user testing, and iterative design, I created a clear, conversion-driven journey that balanced user needs with business goals.
LEARN MORE
CASE STUDY
I designed a mobile application that enhances travel experiences by connecting users with locals for personalized recommendations.
LEARN MORE
LAUNCHED
I led the design of a ChatGPT-powered AI chatbot for a services business, integrating with Housecall Pro to pull key operational data. I designed user flows, crafted response interactions, and created an intuitive experience that helps teams quickly access insights to drive scheduling, client management, and business objectives.
LEARN MORE
CASE STUDY
I designed a mobile app to enhance TTC rider safety, providing a one-stop solution for real-time updates, security alerts, and community support.
LEARN MORE
IN PRODUCTION
I designed a web platform for a background actor agency to streamline bookings, reduce manual work, and improve actor-production communication.
LEARN MORE
LAUNCHED
I redesigned Trindent Consulting's website to modernize their brand and improve business and recruitment efforts.
LEARN MORE
LAUNCHED
I designed, tested, and built a holistic healing website with an organic aesthetic and seamless UX to showcase services and simplify booking.
LEARN MORE